To compete with Volkswagen, Honda and Suzuki in the auto market in India, Hyundai unveiled its newest product, Fluidic Verna. In addition, the launch is due to the surge in new car purchase because of increasing consumer income.
Other triggers, midsize sedan market growth in cider country reached 33 percent in 2009-2010 fiscal year with sales of 366.86 units. Meanwhile, overall car sales rose 30 percent.
The new Hyundai Verna offered a choice of two engines, namely gasoline and diesel. Good for a petrol or diesel, both offered with engine capacity of 1.4 liters and 1.6 liters. "With the introduction of the new Verna, sales of the previous model (Verna Transform) will be terminated," said Arvind Saxena, Director of Sales and Marketing for Hyundai Motor India Ltd. as quoted by Dow Jones, today (05/11/2011) at launch.
On price, petrol version priced from 695833 INR to a high of 958333 INR, . As for the diesel version of 805208 INR to 1002604 INR.
"The launch of the new Verna greatly help consolidate the position of Hyundai in the middle segment," said Hyundai's President & Chief Executive Steve S Yang at the launch yesterday. Verna's presence makes this brand image will be strengthened and we are no longer regarded as a maker of small cars in India, "added Yan.
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